Case Study: The Luxury SectorGabriela Chavarri
If something characterizes Covid-19, it is that it affects us all, it does not distinguish between social or economic sectors. However, it does not affect all in the same way. Luxury brands have not been spared, economic uncertainty coupled with enforced lockdowns, stores closing, and no tourism caused the industry to face a 25-30% decline at the start of the pandemic.
Now, one year after the fall, we can see how the luxury industry has not only recovered but even has a positive balance in its accounts and its shares have appreciated.
From RS Corporate Finance, we compare 3 of the main luxury companies and we share our vision on the sector’s behavior.